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Reactrix is a leading interactive out-of-home media company. We create highly entertaining branding displays that respond to the physical movements of the audience. Reactrix was founded in response to both the trend of giving consumers more control over their media experience and the lack of true brand interaction and engagement with current media today. Images instantly respond to movement or gestures, creating a participatory media experience that allows brands to "come alive" and invites people to interact with them.

The Reactrix STEPscape™ Media Network helps brands elevate the effectiveness of their media plan, delivering millions of impressions monthly in the 186 malls and theatres that they are distributed in. Reactrix advertisers span a diverse range of leading brands including Coca-Cola, Subway, AT&T, Paramount Pictures, Sony Pictures, New Line Cinema, Mars, General Mills, Hilton Hotels, RIM, HP, Visa and many others.

On Jan 2, Reactrix announced it had joined with Samsung to launch a revolutionary interactive large-format advertising platform – WAVEscape™, which was featured in Samsung's booth during the Consumer Electronics Show (CES) in Las Vegas, January 7-10, 2008. Numerous sources have stated that the booth received the most visitors, largely due to the partnership with Reactrix. In addition to announcing its strategic alliance with Samsung, Reactrix has secured an early commitment from Hilton Hotels & Resorts to implement the futuristic interactive flat panel technology at select hub hotels across the company's global portfolio. View WAVEscape here: http://gizmodo.com/search/reactrix

Reactrix Systems, Inc. is a fun and exciting place to work. We are committed to our employees and the company culture is progressive, supportive, challenging and diverse. Our headquarters are based in Redwood City, CA, and we have sales offices in New York City, Los Angeles and Chicago.