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Our portfolio of companies range from early-stage venture backed technology companies to large publicly held household names. And, we don’t work with just enterprise and internet clients’. Over the years, we’ve evolved and now have relationships with customers in the alternative energy, the green technology and the financial services sectors.


Position:  Marketing Director - Internet
Location:  Redwood City, CA
Job Id:  IMD
# of Openings:   1
Internet Marketing Director - Bay Area, CA

Duties and Responsibilities

  • Design, implement and manage online marketing programs focusing on building awareness and customer acquisition
  • Manage SEO and SEM projects and budget
  • Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately
  • Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes
  • Analyze and report program performance; provide results and recommendations for improvement and new programs
  • Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation
  • Effectively manage outside partnerships to maximize ROI on program investment
  • Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability
  • Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs
  • Develop ad copy, landing pages, banner creatives and other internet marketing collaterals
  • Devise and manage social media programs such as Communities and Crowdsourcing 
  • Create feature specification documents for changes to the website and other online projects
  • Manage ongoing changes and additions to the website
  • Provide support for other areas of marketing as needed

Requirements 

  • 5 years of experience in online consumer media with demonstrated success in online viral and acquisition marketing
  • Hands-on experience managing integrated marketing campaigns across multiple online channels, including social media channels 
  • Relevant academic degree (e.g. Management, Marketing, etc.)
  • Solid analytical, quantitative, verbal and written communication skills
  • A thorough understanding of user-site flow dynamics and of online marketing technologies and strategies
  • Ambition, drive and marketing savvy
  • Track record with high-tech consumer products combining hardware and software
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties


GravityPeople is a leading technical recruiting company headquartered in San Francisco. Our Technical recruiters have been guiding technology professionals forward for over 12 years

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